Statistics show that an average person needs about 7 exposures to a marketing message before making a purchasing decision. Well, that implies that you have to be able to get to your clients ‘repeatedly’ in order to ‘expose’ them to your message.
How do you do that to clients that come in contact with you only once and off they go? Simple! You need to have a way to get them to willingly give you their contact
details (name, email, phone number, etc) for repeat communication using what is known as a Capture page.