How has your week been? Great I Hope?
Today I am excited to share with one more principle (the last one too). That is:
Statistics show that an average person needs about 7 exposures to a marketing message before making a purchasing decision. Well, that implies that you have to be able to get to your clients ‘repeatedly’ in order to ‘expose’ them to your message.
How do you do that to clients that come in contact with you only once and off they go? Simple! You need to have a way to get them to willingly give you their contact
details (name, email, phone number, etc) for repeat communication using what is known as a Capture page.
Want to know what a capture page looks like? Click here. So, how do you get their contact details from them willingly?
Glad you asked.
You use what is called a LEAD MAGNET. You know … something like a bait, like the food or lure on the hook you use to get a fish to swallow the hook. Yep! That’s
No one is giving you their contact details unless you promise them some real goodies in exchange for it. It’s like saying, ‘hey! I’ve got something really cool you
can’t afford to miss out on. I’ve got it here but I need your ‘address’ to send it to you. Want it?
Now, that’s the way you get them to give you their contact details willingly. Remember, he/she who receives value from you and likes it will trust you and will recognize you the next time you show up with some other valuable thing for them.
Whoa! Let’s slow down and make sure we are on the same page. This last principle says you have to be able to capture potential clients contact details [the aim is to start a relationship]. How? By using a Capture page and a Lead magnet.
The purpose of the lead magnet is simple. It serves as a bait to start off a willing relationship with potential clients where you shower them with some love in form
of valuable information or services. Love begets love.
The more value you give, the more value they want to get from you. At this point, they’re ready to pay you for value.
I’m pretty sure you’re asking … ‘What Makes a Good Lead Magnet?’ Well, that’s for another email.
But first, let us know if this email (as well as the previous emails on the first 2 principles) was clear enough and we will move on to the next step.
To Your Success!