Where Are The Fish? – Cast Your Net On The Right Side or Get Out Of BusinessOctober 10, 2019
I Wake Up Thinking Of Me. Not You!October 24, 2019
Yes, you’ve heard talk about how important it is to have a website that is mobile responsive, value-packed and informational.
Yes! You’ve also heard talk about how clean and easy to navigate it must be.
Yes! You’ve also heard talk about having a website that explains your expertise, your core areas of focus.
With all that in mind, you’ve been working with the developer for what seems like forever. Maybe you’ve had an endless tug of war between getting things done fast and the way you want it done and you actually sending over your properly sized logo and approval for the “About Us” page and other important information. Finally, you have a website.
It feels good to launch a brand new, spotless and shiny website.
But in the midst of all of this, did you consider this…
Are all my ducks in a row?
- Do I have a unique message, so my website doesn’t look like every other law firm website out there?
- Is there some kind of offer on my site to capture the information of people who are just starting their search and may not be ready to call me yet?
- How will I handle contact form submissions?
- Should I use live chat… and do I have the right provider for me?
- Is there a way for me to upload new content whenever I want/need it?
Often times, we launch a website, dust off our hands, and call it good to go.
The most critical thing about your website should be putting up relevant and valuable content that connects you and your readers and compels them to take the action or step you want them to.
BUT there are two sides to content creation:
- Your content must be such that it attracts the likes of Google, Bing, Yahoo, etc (the search engines to crawl your website) that way, your content comes out tops whenever a search is done on any of the search engines – search engine ranking. This is the first step in attracting more visitors and prospects. This is all about being on the first pages of Google, Yahoo, Bing, etc.
- The second side is your content must be appealing in a valuable and easy to consume way to the readers who visit your website. They should be able to connect immediately with you.
Writing content that is appealing to both search engines and human readers at the same time could be challenging.
Just having a surge of visitors to your website alone won’t do it. You need content on your website that delivers pertinent, timely information and emotionally connects visitors to your firm.
Your very first goal is to have content that evokes a positive response from site visitors. You must connect to your website visitors. You must connect with them in a way that evokes a response; that translates into ACTION. You must guide them to take the next step – like call you or book an appointment.
When your website visitors consume the content on your website – their search for other lawyers should come to an end. They should find what and all they need from you on your website that convinces them that you are who they have been looking for.
Your content should clearly show the kind of cases you handle. You should have frequently asked questions on your website that answers all possible questions a visitor to your website may have. You should be able to clearly articulate to potential clients and reinforce to current clients WHY you are the real deal. Why should they do business with you instead of going over to the next lawyer? What are the benefits of choosing you? What kind of experience should they expect from you?
If you cannot clearly articulate this to them in the very first few seconds they hit your website, trust me, they will be gone before you can bat your eyes. The attention span on the internet is a mere few seconds. Pretty much like with fishing (from my last mail) – fish won’t swallow any hook that has nothing to offer.
For your website visitors, three things must be clear to them:
- Who are you/what are you about?
- What is in it for them (benefits they get)?
- How can they get what it is that you have to offer?
These three questions must be answered within seconds for anybody who visits your website.
I know I’ve given you quite a lot to chew on. That’s the point – slowly chew on it and digest it well.
NOTE: Nothing has been said about advertising.
I’ll talk to you soon.
PS. Remember, if you need my help simply reply in the comment section below