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One of the major issues that have been and are still affecting many legal practitioners is the sleepless nights caused by mind-battles of lack of or not enough briefs or clients. Why go through that when you can grow a vibrant social community for your legal practice?
Are you looking to get and win more briefs and clients in your legal practice?
Are you looking to improve your legal brand and grow a vibrant social community?
In this article, I share with you reasons why your legal practice should grow a social community, how to do it and what you will get out of it.
First of all, let me start by saying;
- Consistency is key. – If you do not plan to be consistent with the steps we outline here, then don’t expect the results you are looking for to magically happen.
- Breathe. – Many times, we expect to take certain actions and hope to get results instantly. Truth is, you get the results you are looking for overtime. You build a house, one brick at a time. You win your case, one step at a time. It doesn’t happen immediately. Let the steps you are going take to build your social community breathe – let it build traction and sit back and what the results.
- Be responsive. – Don’t let any question or phone calls go unanswered. Reply emails and comments on your news feeds.
- Be Present. – Consistency comes with always being available to help your clients and potential clients with their current problems. So, you need to make it habit to always be visible on any social media platform your clients are on and be seen providing answers to questions.
Now that we have gotten the legal house rules out of the way, let’s dive into our theme for today.
Many lawyers tell me they’re doing the best they can to build an engaging community, bring in new briefs or clients and somehow retain these clients or get referrals from them.
Looking at their processes (more like critiquing it), many of these legal practitioners are not leveraging the tools that can be used to bring in more clients. They are not leveraging on the power of the internet, using social media platforms that will place them on a more professional level with their industry counterparts.
Now, let’s get down to business. Let’s get it really straight.
Let’s dig deep.
Are you in the above category?
- Are you serious about exposing your brand and services out there in order to get more clients or is it just something you do here and there?
- Do you do it every day or do you wait until you’re in a tight corner?
Let’s be honest. If you are not presently promoting your legal practice using different internet marketing tools, you are not alone.
In recent times, social media stats for brand awareness has become very dynamic. New platforms spring up faster than you getting used to the current ones. Don’t feel you need to be on all. Your social community won’t grow that way. Find the social media platform where your ideal clients hang out on and always be present there.
Let’s play the “what if game”. The aim is to stir you to become more creative in your legal practice with building and cultivating a relationship with your social community.
- What if you are placed on a hard target to bring in ten new clients by the end of this month or else you are considered out-in-the-cold…
- What if you had no clue of how to do this and your only way out was to turn your potential clients who have enjoyed hearing from you (emails) and reading your Facebook news feeds regularly into actual clients? Would that be something you would consider learning how to do?
- What if I told you that, you don’t have to go through sleepless nights or pray and fast to get customers that resonate with your legal practice and they are on various social media platforms looking for answers without asking questions?
Would your attitude towards building an engaging social community that will ultimately employ your legal services change?
How much time and money would you spend on it? And how much money would you invest in it?
The clock is ticking. What would you do?
What are you not doing that you would start doing immediately?
What would you do more? What would you improve?
If your life depended on it, what would you do?
Do a critical analysis. Have them listed out and improve on them one after the other.
Now you have to make a decision. Business as usual, or Something Different? Your business depends on this right now.
Do you need help with all I mentioned above? send us a mail at [email protected].