The rule of tomb here, know that not all fingers are created equal. The same things apply to clients, all clients are not created equal. Some clients are worth more to you than others base on their ability and associations. This post is about ‘How to Leverage the Association and Connection of Your Top Clients for Growth’.
If you’ve not read my previous post on “How to Increase Your Ideal Clients Contact List with Lead-magnet” read it here.
Back to our topic.
Listen, this is not just about revenue or monetary gain or the worth of the referrals they sent your way. in addition, I’m also talking about the doors they could open for you for networking, the people they know and could introduce you to, the information they have about their industry and niches, information that can lead you to opportunities you didn’t even envision or know existed. You can’t think beyond the information you have. The broader information you have at your disposal, the broader and higher your mind can soar on possibilities.
Secondly, I’m also talking about the influence and value these clients represent to you by allowing you to be seen with them or granting you interviews. That will give you more social proof and credibility in the sense that when important people in your niche see you interviewing other important people in your niche, for your youtube channel, social media pages and blog, the value of your “services” will shut up.
`This is because action speaks louder than words. The people we associate with tells who we are.
On the other hand, if your primary clients do not have such status and connections discussed above, you’re still not out of the picture. You can get this value from your professional contacts or colleagues.
Here is what you need to do to have the ball rolling immediately:
Identify between 7 to 10 of your top clients or professional contacts and study.
Study their business and their industry. Know more about what they do, how they do it, and whom they know.
2. Think about what you can do together (partnership) or what they can do for you or your clients, and in return, what you can do for them.
Do your homework well to find out their problems (what do they need and what they want) and goals.
Possibly, interview them if you can. Be plain and upfront with them about your intention or knowing them better. Spend more time with them, ask questions and take notes.
The information you will gather from them will help you take your relationship to the next level and do a better job for them and as well for your other clients as their lawyer
This valued relationship is good for them, good for your other clients and contacts and as well, good for you.
We’ve come to the end of the post. I trust I have been able to show you ‘How to Leverage the Association and Connection of Your Top Clients for Growth’?
Here you have it. Get the ball rolling right away.
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