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You are in business to render service to your ideal clients. Find these ideal clients does not easily come by. So, in this article, you are going to learn ‘How to Increase Your Ideal Clients Contact List with Lead-magnet.
We have been sharing a lot of information that we hope you are implementing. We are truly interested in you taking your practice to the next level. If you have questions at any point in time, feel free to ’stop’ us and ask questions. We will be more than glad to pause and explain further in the form of a post or the comment section.
For better understanding, let me explain what lead magnets are and what makes a good lead magnet.
A Lead Magnet is a product or service that you offer potential clients in exchange for their contact details such as name, email, phone number and/or address.
A Lead Magnet attracts potential clients and also lead to a ‘relationship’ with them. The relationship is fundamental because people only do business with people who they know, like and trust.
For a Lead Magnet to be worth it must have the following:
1. It must be valuable
Your lead magnet must offer genuine value to the reader. Even though you are giving out the Lead Magnet for free, it should be so valuable that you will have willing buyers if it were to be sold.
The value alone targeted at the right potential clients makes it irresistible and that makes them want to get more from you. That makes them make you the preferred choice to do business with; willing to part their hard-earned money for your products/services.
2. It must solve a particular problem
In coming up with a Lead Magnet, find out their biggest problem. Not what you think is their biggest problem but what IS actually their biggest problem. That takes research.
What keeps them up at night? What are the obstacles they encounter regularly? What solution would make their life easier? What type of secret knowledge do they want to obtain? These kinds of problems are the things you should focus on alleviating through your Lead Magnet.
3. It must be easy to consume within few minutes
‘Consumption’ or reading of your Lead Magnet should not take long. Your potential clients should be able to receive instant gratification within minutes as they read, listen or watch what you have for them. The solution you offer must not necessarily be something that can be done quickly, but it can be looked at quickly.
4. It must promise ONE big thing
There must be one outcome your potential client is expecting to get after consuming the information. This is to make it clear and understandable for them.
Note, Lead Magnet basically consists of four main parts:
Promise: What they will get when they ‘consume’ the Lead Magnet.
Connect: Why you created it and for whom.
Salient Points: Issues and solutions. This could be in bullets points.
Call to action: What they need to do next. You must tell your potential clients the next step to take. What do you want them to do after consuming the Lead Magnet? You must be clear about that.
So, create your lead magnet and use it as bait to collect the contacts details of your ideal clients.
That’s it for today. Don’t let life get in the way. Create it as soon as possible to start increasing the contact list of your potential clients.
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Business Growth Advocate