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At Legalpedia, we often stress the need for a content plan. A good content plan helps you focus, keeps you from having to scramble for the next blog post, and it can also ensure that you’re putting content out there on a regular basis.
Now that you know what you’re going to write about, the next challenge…
Writing an introduction.
This challenge can keep you from publishing content. Even if you end up coming up with a content piece, a poor introduction can keep your potential clients from engaging with your content, no matter how good it is. A not-so-good introduction can keep your readers from staying till the end of the article.
I will share with you 3 features of a good law firm blog post introduction.
Introductions aren’t supposed to be filler. A good introduction has a specific purpose. It prepares the person who’s reading your law firm blog post for the benefit they’ll get if they keep reading. It sets the tone of the piece and draws the reader in. Good ways to draw in your potential client include:
- Telling a story: this is very effective because it’s a good way to draw your reader in.
- Make a statement that explains the gravity of a situation. For example, “In Nigeria, the month of January sees a dip in spending capacity for most citizens.”
- Use a surprising fact or statistic: “The average Nigerian American has a 30 percent chance of being scammed by fraudsters during their lifetime.”
Each of these methods can encourage a reader to continue engaging with your content. These methods can help a reader relate to a story that you tell, realize the seriousness of the situation that they’re in, or surprise them with a fact they didn’t know…respectively.
States the Purpose of the Write Up
A good introduction sets the tone and provides context for your potential client. The best law firm websites contain content that helps your readers understand more about their case or problem. That content can also provide a potential client with information about how to move ahead or solve their issue.
A good introduction can explain why you’re publishing this content, which can help potential clients understand the seriousness or importance of their problem. Potential clients may not even realize that they need an lawyer when they conduct the online research that leads them to a law firm website.
Explaining the reason why you’re writing about a topic can help you make sure that you’re writing with purpose and writing for your potential clients.
Proffers a Solution
Potential clients usually find law firm blog posts and substantive law firm website content because they have a problem and they need to know how to fix it.
Once you’ve drawn the reader in and you’ve explained the purpose of your post, give them the incentive to keep reading and to learn about potential solutions. This will literally keep them reading to learn more.
Such an introduction can convey to a potential client that you care about their problem and that you’re committed to helping them. It also encourages the reader to keep reading and learn about the many reasons why they should try and work with your solution.
Your law firm website needs content in 2017?
Potential clients often do online research about their case or problem. Even when they know they need a lawyer, they spend time researching their issues — and your firm — before they decide to reach out to you.
When you demonstrate your expertise and answer their questions through law firm website content, it makes it more likely that they’ll contact you and hire you, and with less “sales” effort.
We at Legalpedia can help your firm succeed online with tools that make writing and publishing your own website content easy and efficient.
If you’re ready to talk about how Legalpedia can help your firm, call 08164862581 or 08164862518 right away to get started!!!