Would you want to publicize your expertise, services, special offer, or event? You want bloggers, journalists, influencers, YouTubers, and so on to be aware of you and mention you to their followers or conduct an interview with you. You’re looking for information on a new market or the people who work in it.
Your best friends are research and direct outreach. However, someone you already know could be an even greater buddy.
You could know someone who knows the host of the webinar you want to listen to. Perhaps one of your clients has worked with the expert you want to interview for your blog. Perhaps you know a consultant, executive, or industry insider who can connect you with the right individual to address your questions.
It could be as close as a phone call to whatever you want or need.
You may not require anything at this time, but it is an excellent opportunity to connect with individuals in your network and inquire about their needs.
Such as Information? Introductions? Recommendations? Do you want a second opinion?
Make them aware that you are available if and when they require assistance.
It gives you an excellent reason to reconnect with your network and paves the road for a future time when you may require their assistance.