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What’s Your Content Marketing Plan for 2017?

Here’s How To Keep Publishing Content For Your Practice Without Getting Exhausted…
November 30, 2016
January 26, 2017
Here’s How To Keep Publishing Content For Your Practice Without Getting Exhausted…
November 30, 2016
January 26, 2017
Show all

What’s Your Content Marketing Plan for 2017?

2017 Calender on the red cubes

As 2016 comes to a close, it’s time for lawyers to start thinking about their website content goals for 2017.
If you struggled with your law firm’s website content this year, you may be unsure about how you’re going to succeed at it next year. Thinking about next year makes some lawyers cringe.

If you realize that your law firm website needs more content, you may have other questions:
•    How much content do I need?
•    How often do I need to publish?
•    Will I write it all?
•    Where will I find the time to write?
•    What will I write about?
•    How will I keep developing new content ideas?
These kinds of questions can overwhelm lawyers. They can keep lawyers from achieving their marketing goals or from making the switch to cost-effective, content-based marketing.
A solid content plan answers a lot of these questions. Marketing is an afterthought for many lawyers. That mindset makes some lawyers avoid planning for the future. Yes, there are lawyers who succeed in the short term by creating good content as the ideas come to them. However, that strategy isn’t nearly as effective as creating a long-term law firm website content plan.
What’s the Reason?
To do content effectively and consistently, and in a way that will move the needle for your firm, a good content plan is necessary.
There’s not a “one-size-fits-all” approach to content marketing for your law firm. There are so many different combinations of location, practice area, personality, and potential clients that any content plan is likely to be unique to one firm. That means it’s important for lawyers to know what is best for their firm and to plan accordingly.
A good content plan needs to be concrete and in writing. A good content plan is like a business plan. It helps you maintain focus, provides you with maps and milestones, and prevents you from getting sidetracked from your goals.
It’s comprehensive: It should outline all of the content you’ll write over the next year (or even a few years). It describes the content presentation. It gives you a timeline for when each blog post, each bit of substantive content, or even an entire section will be completed. It assigns accountability for content creation, whether you’re the one writing it, or whether you’re delegating that work to someone else.
As the year wraps up, think about what you want for your law firm in 2017. But more than that, articulate exactly how you plan to achieve those goals, and how you plan to measure your progress along the way.
2017 is almost here. New Year’s resolutions often fail because they aren’t realistic or they’re not well planned. As the saying goes, “A goal without a plan is just a wish.” A little planning now can go a long way toward a reliable flow of business for your firm in the next year.

We Can Help…

Good content published on a regular basis is the most effective form of online marketing for lawyers. If you want to learn more about the effectiveness of content in reaching qualified potential clients for your law firm, we can help.

Content is an efficient way to reach more clients, cost-effective, and creates a lasting, appreciating asset for your firm. We can help you create a meaningful content plan for your law firm.

Call 08164862581 or 08164862518 right away to get started!!!


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