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Have you ever had a matter that you know affects several of your clients and you wished you could have them all in one place for you to provide your best advice and opinion to all of them at once but unfortunately for you, you cannot get them all in the same place?
Look at it from the client’s point of view. He or she has a situation and needs some legal advice in order to make a decision but unfortunately is unable to visit due to several constraints. If only there was a way you could address all of these people and their need for advice all at once even if they are not in one place at the same time. Herein lies the power of webinars and live videos for your firm. A face to face discussion or explanation on any topic is a very potent way of communication and you can have that using webinars or live videos.
A webinar is an engaging online event where a speaker, or small group of speakers, deliver a presentation to a large audience who participate by submitting questions, responding to polls and using other available interactive tools. Short for web-based seminar, a webinar is a presentation, lecture, workshop or seminar that is transmitted over the web using video conferencing software. A key feature of a webinar is its interactive elements, is the ability to give, receive and discuss information in real-time.
Do you have presentations that you repeat again and again to different prospects or clients? Do you have content that you can use again and again? You can use webinars to create evergreen video pieces of training, talks, presentations etc that your audience can access as and when they please. The barriers imposed by time and location are lifted off by evergreen webinars. Webinars are truly great for you establishing your firm as authorities in the minds of your prospects and ideal clients. You can set up webinars that educate prospects and clients on issues of tenancy agreements, human rights, employee rights, land issues etc. Give out content that educates them on your areas of expertise to draw them again and again to you to get more. The value thus created positions you as the go-to person for such issues.
Webinars give the opportunity to communicate directly with prospects and clients and help them understand why you are the best fit for them and they are better off having you handling their matters or on their side than against you in court. Businesses and firms are run by people and clients are more comfortable if they can attach a face to the name or brand that they can easily relate with. Webinars give you the opportunity for such close one and one relationships and foster conversations with your clients and prospects.
Humans are creatures of emotion. They mostly make decisions based on emotions and back it up with logic. One on one interactions build an emotional tie that endears you to your clients. With webinars clients and prospects will be able to see that in choosing you, they will be dealing with someone who they can easily connect to at an emotional and professional level. With that, you can easily showcase your expertise, re-enforcing why you are a better choice.
In this day of instant communication, you can have instant feedback and insights from your prospects and clients. During webinars you can ask for feedback on ideas you have and how clients perceive you. You can subtly “market” to your webinar attendees on special offers you have for them if they should choose to do business with you. You can also make them brand ambassadors by offering incentive for them to refer you to others or simply invite others to upcoming webinars.
Another great advantage of hosting webinars is the minimal cost as against the huge returns. The returns on client acquisition and brand loyalty are enormous. Webinars are one of the cheapest ways of getting word out there about your firm and your expertise.
It is a great and cheap way of lead generation for getting your ideal clients. Clients who register for your webinar are most likely very interested in the kind of content you are sharing. They are most likely looking for answers to questions they have that relate to the topic of your webinar. With the limitations on adverts by the RPC in mind, you can easily promote the content and value of your webinar without advertising you or your firm. The value of the content itself that they receive during the webinar is what will do the “selling” for you.
Once a webinar happens, your law firm should repurpose the content in the form of blog posts and other media. The entire content of the webinar can be dissected and used [repurposed] on different platforms. You can share the different content to YouTube, Instagram, Facebook, LinkedIn, Twitter etc. You need to be on these platforms as your potential clients are on these platforms. You need to be where your ideal clients are in order to start conversations with them.
Remember, the key to success and outsmarting the competition is in value delivery and differentiation. You need to over deliver value to prospects and clients. In your webinars you can provide additional resources in the form of audio, eBooks, videos etc.
For any law firm determined to excel and dominate today, you have to stay ahead of the competition and be in the minds of your ideal clients at all times. Webinars are an excellent way to achieve this.
It puts in your hands the power to connect and remain connected to your clients.
It gives you a great advantage over the competition without spending so much.
Do you need help setting up your webinars? Let’s talk – [email protected].