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Co-Creating: Using Content To Build Relationships And Grow Your Reach

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Co-Creating: Using Content To Build Relationships And Grow Your Reach

Have you ever thought of co-creating content as a way to increase client acquisition in your practice?

I came across a great article on, “Two Ways to Use Your Content to Build Relationships.” It is a very interesting read. It focuses on co-creating content.

I guess this is the first time you are hearing co-creating content, right?

It is quite a simple and effective strategy.

The article lists out the following as benefits of co-creating content:

  • Build relationships with niche influencers (with whom you co-create content)
  • Create more diverse and in-depth content (easier to find more angles and discover more marketing channels)
  • Produce more content (collaboration improves your productivity)
  • Build more exposure (co-writers and co-editors more willing to promote the piece since they participated)”


Whichever way you look at it, when you create relevant content for your firm, it attracts the right kind of people, provides exposure and positions you as an authority on the subject matter.

Content creation is a must if you want to distinguish yourself from the pack. Creating relevant content that showcases your knowledge and expertise on the subject matter could help you attract the right kind of clients consistently.

Clients do business with firms they trust to know their trade through and through and can deliver results. Great content helps you connect with potential clients and assures them of your competence in handling their matters.


Well, as it is, you don’t have to sweat it when it comes to content creation. Instead of going at it alone, why not co-create? The benefits are awesome. You definitely need to get into it.

So, how do you co-create content? Head over to, and see for yourself.

It is a short read but very informative. I am sure you will find it most useful. There are one or two tips you can pick from there.

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