Phone rings.

Caller: Hello. Good morning. Is this Barr IcanFixYourProblem?

Attorney: Hello, Good morning, Barr IcanFixYourProblem on the line, please may I know who is on the line?

Caller: I was casually browsing online when I stumbled on something you wrote on how to legally solve domestic violence, cos I am at my wits end in my home, so I thought to give you a call. Please help me…

An hour later another call comes in.

Attorney: Hello, Good morning, Barr IcanFixYourProblem on the line, please may I know who is speaking.

Caller: A friend just forwarded a write up he stumbled on online concerning how to sort out tenancy issues with a landlord. I have been feeling threatened by my landlord, so I decided to call the contact details provided on the write-up…

Have you ever wished you could get such incoming calls and messages steadily on a daily or more frequent basis?

Let me show you how to intentionally make this happen.

Before we go ahead, here is a simple and important question, I want you to ask yourself.

 What area of law are you specialized in?

You should be able to identify and pen down your answer to this question. Yes, you most probably have more than one answer. What’s important is that you know exactly what you have so you can focus solely on solving a single problem in each area. Better still focusing on ONE area makes this whole process much simpler and straight forward.

Assumptions: This article assumes that you already have some sort of online presence or have some sort of system for getting new prospects via the written word, video, or audio online.

If you don’t, we can help. Let’s talk. send an email to here

Now let’s go on with fabricating our simple Lead/Client generation Machine.

If you implement it, you will be able to take complete control over how many new clients you get – and how fast you get them.

I promise you, doing this gives you an edge over other law firms even if you are just a solo-lawyer. Why? Simple. Hardly is anyone in the profession is doing this in Nigeria.

The process is simple, the key here is to implement and be consistent about it.

To make this much simpler to implement, I am going to break it up into a 3 part series, so you can take your time and implement each step carefully and at your pace.

Step 1: The Leads Generating Unit

Most lawyers will market themselves like this:

“Hey, I’m John Doe and I have been practicing law for 15 years. I specialize in these 10 areas”.

This is a terribly wrong way to pitch yourself to your prospect, either in speech, text, or whatever channel of communication you use.

The hard truth is that prospects don’t really care about you. They only care about themselves and their problems.

Focusing on this TRUTH will do amazing things for you.

Not only do you get more leads, but you can also generate 5-20 times as many as the market usually allows.

I call this the ‘Leads Generating Unit’.

Here’s how it works.

Make a list of the areas of law you practice. Let’s say you do the following:

• Bankruptcy
• Family law
• Guardianship
• Probate

Each campaign should only focus on one area of law. So for this example, let’s pick Family Law.

Then, list down all of the real problems you can solve. Those are four approaches or avenues to pull in clients.

And just like that, a single area of law has just become 4 times as powerful as before.

Within this area of law, you can attract prospects who have any of these four problems. You have with that singular act, widen your chances of pulling in ideal clients who have the very pains/problems you can solve. Four ways of reaching out to people who really need your solution to these problems.

These four categories of solutions will attract prospects who have those particular problems. The carrots that you dangle to pull these clients are these solutions you have to address their pain.

Now imagine doing that with every area of law you specialize in.

Step #2: Turn visitors into real prospects using this page template

Now, we know what approach we will be using to attract our prospects. The next we need to do is set up a system where we can capture their contact details for follow-up or better still make them place a phone call when they read your articles giving answers to their questions.

So what we will be doing here is outlining what will be on the page your prospects will be coming to when looking for answers to their questions. [In later steps I will show you how to position yourself in such a way to get the right people reading your articles].

Where your prospects will go to get answers to their problems from you is what we call a LANDING PAGE. It’s nothing sophisticated. It is just a simple web page that a visitor comes to. Its sole purpose is to get your visitor to take just ONE ACTION.

Such actions can be

1. Directly request your services.
2. Give you their contact details.
3. Make direct contact with you either by text, email, or a phone call.

For the purpose of this machine we are fabricating, we are going to focus on making Nos. 2 or 3 happen.

Let’s keep going.

So what will be on this page to make a visitor want to give you their contact details or call you directly? Well, that’s where our step 1 comes in.

This page will contain answers to the “real problems” you have outlined in step one. If you have not done this please go back to step one.

Now we are not going to have all the four answers on this page, No.  We will have a page for each of these answers. Laser focus is of the essence so you are precisely focusing on solving one problem per page or a group of similar problems per page.

The length of the article on each page shouldn’t be too long. It must be focused on giving answers; giving great value.

At the end of the article on each of the pages, you then place a CTA (Call To Action). This is where you request that if they want more information they can give their details or place a phone call for a free consultation.

With that, our page template is ready.

Here is the template outline:

1. A web page that gives answers to the real problems that have been outlined in step 1.
2. A CTA (Call To Action) to get visitors’ contact details or get them to call you.

 

I have said a mouthful so far, we will take a break here for you to implement steps 1 and 2.

If you have any questions, place them in the comments and I will answer them directly.