Email Techniques You Can Implement Right Away To Boost Your Legal Email Marketing.
February 7, 20205 Ways You Can Pull Your Law Firm Out Of Obscurity Online And Also Increase Engagement
February 12, 2020HOW TO FIND BREAKTHROUGH IDEAS AND STRATEGIES TO GROW YOUR FIRM
It is said that insanity is doing the same thing over and over again and expecting a different result. If what you have been doing has only been bringing in so much in results, then it is time to change and do something more innovative. In any given industry, you find firms doing the same thing everybody else is doing and getting the same industry-standard results. Doing what everybody else is doing will not stand you out. Applying the same growth strategies will only give you industry base results. You need to find and apply breakthrough strategies for law firms outside your industry.
Differentiate yourself and build authority status
To distinguish yourself and command the authority you desire, you need to operate outside of the box – your industry norms of growth.
You need to borrow success practices from other industries – practices that can be adapted and not infringe against the Rules Of Professional Conduct.
The most disruptive ideas in any industry were almost always ideas borrowed from other industries.
One of the greatest innovations in American history is the assembly line introduced by Henry Ford.
You can guess how he got the idea for this innovation. At a tour of a slaughterhouse in Chicago, he saw the “disassembly line,” as it was so-called. That was how the assembly line idea was birthed.
Therefore, applying other industry ideas and growth strategies into your practice, it will become your breakthrough strategies for law firms. It will ultimately differentiate and stand you, your brand and law firm from others.
Consequently, if you limit your strategy to the same thing every other person is doing around you, you can only produce at best, incremental gains, and at worse, you could easily lose ground.
Normal begets normal results. Those who step out of the box and try out new things are mostly the ones who make great discoveries and experience a major turnaround.
Doing the same old, same old is the norm worldwide. The same vein in the legal industry, same story – doing the same thing everyone else is doing.
Study what others in other fields are doing
To stand out from the pack: Look around. Observe. Study what others in other fields are doing. Borrow ideas. Adapt it to your practice. Don’t close your mind and say it won’t work. See how you can make it work and work really well.
Identify the fundamental principles that drive the successes in other fields and pick the most powerful, effective state of the art breakthrough approaches to introduce to your practice. This will become breakthrough strategies for law firms in your environment.
Another example of borrowing from another industry is from FedEx.
What made them an “overnight” success that disrupted deliveries? Where did they get the idea to transform their industry? The banking sector. A totally unrelated field you may say, but that is where the breakthrough innovation came from. Federal Express (FedEx) applied the banking industry’s method of clearing cheques overnight to the overnight delivery of packages. It totally transformed their business.
The 21st Century Legal Practice
Legal practice in the 21st century is a lot different from what it was back then. A lot of innovations have taken place and there are many more yet to come. Those who will remain relevant in the playing field are those who will always look outwards and implement inwards to disrupt themselves. Maybe you need to talk with us about your Growth or breakthrough strategies for law firms. We could look at your processes, identify hidden assets that can be optimized to bring about measurable stellar results.
Implement ideas and strategies that will put you outside of your box.
What box are you in? Break free and innovate. Let’s talk – [email protected]
To your Success
Luke Ikekpolor
P.S. To keep getting the summaries of the latest SC and COA decided judgments, promptly, click on this link to subscribe. It’s FREE from us.