5 Ways You Can Pull Your Law Firm Out Of Obscurity Online And Also Increase Engagement
Why are the clients not calling your phone off the hook? Knocking on your doors? Could it be because your ideal client out there but doesn’t know you exist or doesn’t know enough about you to make a decision to choose you? Or maybe you haven’t told the client exactly what to do when they find you online?
Here are 5 different things you can do to get clients responding to you or finding your firm easily online.
A Call-to-action is what you tell people you want them to do when they arrive on your website. People need to be told what to do or they will simply just leave after reading what they want from your site. You need to be clear on what you want to achieve and let them know exactly what you want them to do.
Examples of CTA
You need to be visible. You need to be easily found on Google maps and in the search engines. Add your business on Google+ Local. It is free. This makes it easy for you to be found during local searches especially on mobile searches. A lot of searches are done on mobile phones and most searches are done with the intent of finding local businesses not international businesses.
People are always searching and will always search directories to see businesses listed there. The legal industry is not an exception. On your profile, make sure you include your website url and your specialty.
Reviews are an excellent way to get a lot of traffic. Of course you need to deliver exceptional service before you can get good reviews. You need to be proactive about getting the reviews. Ask for them from your clients. Tell them you will appreciate them to drop a review of your services.
These reviews are your online endorsements and testimonials concerning your quality of delivery.
This process could take a while as you take on more clients. Don’t be in a hurry. In the end it will be all worth it. Positive reviews are social proof that build trust and credibility. It attracts new clients to you. Remember, focus on customer satisfaction and your reviews will grow positively.
The FREE tool – Google Alerts is an excellent tool you can use to track mentions of your name online. You need to know what is being said about you and your brand. News travel fast on the internet. You need to catch a negative trend before it goes viral and respond accordingly to resolve any issues unhappy clients have or to connect further with clients you give you any positive mention.
With Google Alerts you get a notification once your law firm has been mentioned on the web. It is an excellent tool to keep track of how your brand is doing when it is mentioned so that you can quickly and easily manage perception.
There are many other ways that you can improve engagement and increase visibility. This is something you need to take seriously if you are interested in growing your brand and increasing business. You can contact us directly if you have any questions or you want us to take you further. In the 21st century, an online presence is not negotiable. Beyond that, you have to make sure you know what you are doing online and make sure you are doing it right.
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