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Content Marketing…Why It Is Important For Your Business

November 30, 2020
December 1, 2020
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Content Marketing…Why It Is Important For Your Business

Content MarketingThe basis of an honestly successful Inbound Marketing strategy is undoubtedly within the content of its marketing which is as a result of a content marketing plan.

Content Marketing means producing quality content that’s interesting for your audience/clients. The aim is to get traffic on the location, make quality lead generation, and acquire new customers.

Beautiful, isn’t it?

If you furthermore may want to use Content Marketing to gain exposure for your firm, here’s what you would like to know:


Definition of Content Marketing

Content Marketing is ” a marketing technique aimed at creating and distributing relevant and valuable content to draw in, acquire and have interaction with a transparent and defined audience.

The aim is simple. Guide potential customers towards a profitable action” (source: Content Marketing Institute).


Content marketing may be a vital part of your inbound and web marketing strategy. Without valuable content, you will not be ready to convert your leads.

The true meaning of Content Marketing is knowing the way to create and use content WELL. Gates used to say “Content is king” and this is often more true than ever on the internet, where people are trying to find quality content that will help them reach a goal.

Content creation isn’t meant to sell (at least not directly). It is meant to draw in new customers, increase brand awareness and engagement.

In this way, a relationship of trust is made with leads, increasing brand awareness and being perceived as an authority.

Creating quality content is additionally important to be found easily. SEO positioning on search engines is predicted to work more and more on content and fewer on keywords.

So, if you would like to be among the primary on Google, it’s not enough for you to fill pages with keywords and advertise your site on Google.

You’ve got to convince Google that you simply are authoritative and communicate valuable content.


Content is key for brand awareness for any law firm. The principles are applicable to any industry. This article by Joie Thompson of iVEN Digital is a must-read for all lawyers who are interested in getting visibility on the world wide web.

Read it with an open mind ad see how you can adapt it to your firm. If you have any questions or need help with your content strategy, we are just an email away: [email protected].

Head over to Why It Is Important To Have a Content Marketing Plan | IVEN DIGITAL [] to read the full article.

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