The 3 – Second Rule

I will be sharing with you the components that make up a killer website that has the capabilities of generating leads for your practice.

I cannot stress enough that if your website isn’t generating the leads, clients & income that you so desperately need, then there are a few things you may need to work on.

Note that as you build your ‘virtual office’ (website), there’s an art and science to building your pages that send the “right” signals to your visitors.

You might be wondering, “what kind of signals?”

…Valid question.

Here goes…

Statistics have shown that as a website owner, you have approximately 3 seconds to catch and hold the attention of your website visitors. Truth is, the longer you can keep them on your website, the higher you chances of getting them as clients (ultimately).

You might be part of the small percentage of Nigerian lawyers that have a website for their practice, but what signal does your website send out to visitors within the first 3 seconds?

Your website should:

• Tell your visitors they’re in the “right place”
• Reassure them that you’re credible, worth trusting & worth the time they’ll spend getting to know you.
• Make them feel they will be well cared for if they choose to subscribe to your offers.

The opposite is usually the case. A ton of websites on the internet fail this 3-second test. Instead, what you find on most is that they:

• Simply have too much going on… (so visitors are wondering ‘what should I look at?’)
• Kind of confusing… (what do I do next?)
• Have no clear call to action for the visitor… (again, what do I do next?)

So let me ask you…

What are you MOST likely to do when you feel that way when you land on a website?

It’s automatic! Close up the page of go back to where you came from.

I need you to see how grave of a mistake it is for website owners to give that sort of impression to website visitors. The truth is, you have lost a potential client the moment you are not able to wow them within those first 3 seconds.

I want this to stick like a swine song in your mind…

Lost Website Visitors = Lost Income.

So what can you do about it?

The good news is that there is a solution!

You can call us right now 08164862581 or 08164862518 to stop losing money that should be coming in as revenue for your practice through your website.

This too is also an opportunity for you if you don’t have a website at all.

You might have a website, but if it isn’t getting you the results you want, I urge you to ask yourself these questions:

• What’s happening to the folks who never found you?
• Who are those people you could have helped with your services? (Those clients who should have been yours…).

That’s right… They’re being helped by someone else…your competitors!

You can turn this somewhat unfortunate situation around by taking advantage of this once-in-a-lifetime opportunity to start getting clients with your website.