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One of the major issues that have been and are still affecting many lawyers is the sleepless nights caused by mind-battles of not enough briefs and clients. Why go through that when you can grow a vibrant social medial community for your firm? That’s what this post is about Social Medial Community For Law Firms
In this article, I’ll share with you 4 reasons why you should grow a social community, how to do it and what you will get out of it.
Here are what you have in front of your mind:
- Consistency is key – If you do not plan to be consistent with the steps outline here, then don’t expect the results you are looking for to magically happen.
- Breathe – Many times, we expect to take certain actions and hope to get results instantly. Truth is, you get the results you are looking for overtime. You build a house, one brick at a time. You win your case one step at a time. It doesn’t happen immediately. Let the steps you are going to embark on in building your social community breathe – let it build traction and sit back and watch the results.
- Be responsive – Don’t let any question or phone calls go unanswered. Reply to emails and comments on your news feeds.
- Be Present – Consistency comes with always being available to help your clients and potential clients with their current problems. So, you need to make it a habit to always be visible on any social media platform your clients are on and be seen providing answers to questions.
I have interacted with some lawyers, some don’t see the need of using a social media community to build their brand and attract more brief.
Others, said they’re doing the best they can to build an engaging community to bring in new briefs or clients and somehow retain these clients or get referrals from them. But taking a look at their processes (more like critiquing it), many of them are not leveraging the tools that can be used to bring in more clients. They are not leveraging on the power of the internet, using social media platforms that will place them on a more professional level with their industry counterparts. I wonder how that is going to be effective.
Let’s get it really straight.
If you in the above category
- Do you think you are really serious about exposing your brand and services out there in order to get more clients? or is it just something you do here and there?
- Are you doing it every day or do you wait until you’re in a good mood?
Let’s be honest. If you are not presently promoting your services using different internet marketing tools, you are leaving money on the table.
In recent times, the social media stats for brand awareness has become very dynamic. New platforms spring up faster than you getting used to the current ones. Don’t feel you need to be on all. Your social community won’t grow that way. Find the social media platform where your ideal clients’ hang out and be present there. Be omniscience there.
Let’s play the “what if game”. The aim is to stir you to become more creative in your business in building and cultivating a relationship with your social community.
- What if you are placed on a high target to bring in 20 new clients by the end of this month, else you are considered out-in-the-cold.
- What if you have no clue of how to do this and your only way out is to turn your clients who have enjoyed hearing from you through email and those reading your Facebook news feeds regularly into actual clients? Would that be something you would consider learning how to do?
- Would your attitude towards building an engaging social community that will ultimately employ your legal services change?
- How much time and money would you spend on it? And how much money would you invest in it?
The clock is ticking.
Now, I want you to look at it and assume your life is dependent on it.
If your life depends on it, what are the things you would do to make it work?
Do a critical analysis. Have them listed out and improve on them one after the other.
Now you have to make a decision. No more Business as usual.
Note, your life might not depend on it, but your future sure depends on it.
Business Growth Strategy specialist