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How will you feel when you have ten or fifteen local businesses or professionals passing out your brochure, complimentary cards, fliers, etc. to their clients and customers? It sure feels good. That is where how to use cross-promotion strategy to increase your bottom line comes in.
Alright, here’s what you need to do to achieve that:
Make a list of businesses or professionals that are not in your niche, but serve the same category of customers or clients like you. That’s they are not doing the same business as you, but you have the same category of people as clients and customers.
The Internet has made things easy and fast, you can go online and find websites of businesses and professionals in those categories in your market. Put a star next to the names of those who have a newsletter, blog, mailing list, or social media followers.
Contact each one and tell them you have a proposal that could be of mutual benefit since they have your prospective clients and you also have theirs as clients and customers.
Exchange your handout with them. You going to hand out their prospectus to your clients and prospects and they’ll do the same for you. It is a win-win game when done right. You have nothing to lose.
If you don’t already have a business prospectus or handout, you can create one. This could be anything with your name and contact information on it–a brochure, report, gift certificate, free consultation offer, or anything else. Have them do the same.
Print the handout. Create a pdf version too, for email lists and website visitors. On your handout, add a different code for each cross-promotion partner, so you can see which ones are sending you the most business.
Now, all you have to do is pass out each other’s handout, literature, cards etc. When your supply gets low, notify your partner so they can provide you with more, and of course, you want them to do the same.
You get the idea… Right? Simple, but very effective.
You may have to contact ten or twenty candidates to find a few who understand the power of this idea, but you only need a few. Why? Because a cross-promotion carries with it the implied endorsement of the cross-promotion partner (so make sure you choose good quality businesses and qualified professionals). A handful of partners passing out your information to hundreds of people every day could bring you more business than you can handle.
This Cross-promotions strategy allows you to leverage the lists of other professionals and businesses, bringing targeted traffic to your website, hot prospects to your phone, more briefs and more money in your Bank Accounts.
What kind of impact will this cross-promotion strategy make on your business?
Let’s know your thought.
Business and Personal Growth Strategy Specialist