Interesting to know how to leverage the best 2 sources of new clients online, right? According to a study of online marketing metrics, it has been discovered that the best source of new clients or customers is through generic search engine traffic. Nothing else comes close. You might have known this already.
And to my amazement, the number two source according to the study is email, which is about 40 times more effective than Facebook, Twitter, and so on. (http://technorati.com/social-media/article/social-media-study-e-mail-40/)
Now, think you’ve seen the need why you need to leverage these two (2) powerful tools. Right?
Generic Search Engine Traffic (GSET):
You can use GSET to boost your business by creating and posting quality content online using the right keywords. Prospective clients go to search engines (such as Google) looking for information about their needs and the available solutions.
Starting out, it’s not a must for you to hire a team of experts to be doing it, and you don’t have to spend a lot of time doing it yourself too. Once a week or so, write 300 to 500 words on a topic or something that your prospective clients want to know about. To get more ideas on topics to write on, put on your client’s hat and type in google keywords that you think your client searched for. As you are typing, google will bring out similar keywords or phrases that people searched for in your niche.
Make sure you use keywords in the title and body of your post and follow a few other best practices to tell Uncle Google and his cousins what your post is about. Remember, search engines want to help their customers find what they’re looking for. Write and post that content and they’ll help you find prospective clients.
Now, not everyone who finds your website and reads your content is ready to hire you right away. In fact, you have to assume that most visitors to your website aren’t ready. In a few days or a few months, or perhaps a few years, when they are ready (or know someone who is), they probably won’t remember you. There’s a good chance they’ll wind up on your competitor’s. To avoid that, you would need to stay in touch with them. That is where the second-best strategy of getting new clients online comes in.
This makes it easy for businesses and professionals to communicate with prospective clients and clients regularly. Let me say this emphatically, If your website, or landing page, or homepage etc. is not collecting visitor’s email addresses you’re losing businesses and you are leaving money on the table. Even if your niche is an area where most people make a hiring decision quickly like personal injury or criminal defence, you still need to frequently communicate with your client base. Your prospective clients and clients need to hear from you on a weekly basis to be at the top of their minds. When your prospective clients are unhappy with the service they get from the service provider they hire, you or your company will be the first that comes to their mind. Do you get the gist?
How do you get your visitors to give you their email addresses?
Offer your visitors something free as an incentive to sign up for your email list. It could be a report, checklist, or an ebook. Add a form to your site to make it easy for them to opt-in.
Use an autoresponder to collect emails and automate all the “staying in touch” sequences.
In summary, create search engine friendly contents and build an email list. They are the number one and number two best sources of getting new clients online according to marketing metrics conducted by http://technorati.com/social-media/article/social-media-study-e-mail-40/
You wanna know how to go about it? shut us an email: [email protected]
Business Growth Specialist