October is dying. November is beckoning. The year is coming to an end. This is a good time to assess what you are doing and what you could be doing for your digital branding and marketing.
Here are 7 quick tips you can implement in your marketing over the next 30 days to boost client acquisition.
1: Put in place a referral system using the good old intimate way… physical letters, telephone calls
2: Publish an article targeting your optimal or prospective clients – the ones worth the most to you
3: Shoot a video talking about a pain point that most of your prospective clients have. Use good lighting (please, please, please don’t do it with your laptop pointing up at your chin from chest height and just an overhead fluorescent light in your office) and put the video on your top practice area page. One more thing, make sure the quality of the video is good. If it’s blurry and not clear the video isn’t worth it.
4: Re-work your phone script as another marketing tool (you do have a specific way your people should answer the phones, right?) to improve the “first impression factor” that could be the difference between winning over a potential client or driving them away in less than 10 seconds.
5: Test a Facebook ad. NO, it’s not in any way against the RPC. Promote valuable and easily consumed content.
TIP: Your ad could just promote only valuable content (not soliciting for anything).
6: Evaluate and Pump up your website by making sure you have geo-specific keywords in use, or else you’re probably wasting every kobo and naira you spent on your website.
(If you don’t have one, then you are missing out on getting new clients and leaving loads of money on the table when it comes to promotions to get new clients for your law firm/legal practice.)
7: Set an objective measurement of where you want to be by the end of the year and put an accountability measure in place.
Talk to you later.
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