We have a selection of 5 tools to supercharge your legal function in 2021. In this competitive era, all businesses need legal services help, and that’s why law firms and lawyers are intensely occupied with a massive workload.
Managing a law firm is not an easy task. If you have a law firm, you are dealing with the ongoing challenges of acquiring clients, you are obliged also to handle many financial, administrative, ethical and strategic demands to keep your law firm running effectively and stably.
We all know individuals and organizations are grappling with tech-driven change and need the in-house legal function to keep up by innovating and being commercial, in everything they do.
Just as importantly as tech (and going hand-in-hand), will be the implementation of great processes, ensuring teams have clear procedures in place for submitting requests and receiving what they need.
All this might sound pretty challenging and time-consuming, but there are many easy things you can do to get the ball rolling.
Along with the obvious google tools, what’s most useful for productivity and collaboration is its Microsoft office alternative: Drive, Docs, Sheets, and Slides. These tools are much better at fostering collaboration, tracking work, and are more secure and reliable than document sharing.
Even better, its free offering is comprehensive. Legal Ops could easily draft and share simple contracts and other basic documents for use by colleagues in Google Drive
About a decade ago, some firms were able to get by without a website, relying on referrals and ads in the yellow pages to drum up business. This is no longer the case.
Having a custom website is essential for any small business, including law firms. It allows consumers to understand your firm and connect with you before picking up the phone or sending you a message.
Your law firm’s website should be customized to the specific needs and goals of your practice. For some attorneys who rely on referrals, having a website that acts as a simple business card can be enough, with just a few pages to highlight their areas of practice and expertise.
For other attorneys in competitive practice areas like personal injury or criminal defense, you may need a more robust website with pages dedicated to every aspect of your practice to compete online.
Social media is not going anywhere, and more individuals rely on it every year to connect and get information. While there seems to be new social media sites and apps every day, you should focus your efforts on those sites where your consumers spend their time.
Not sure which social media sites to target? Ask some of your current clients what sites they use. You might be surprised to find that your clients use Twitter or Facebook most frequently. If you represent businesses, the majority of your clients are likely on LinkedIn looking for information. Find the places your clients go and make sure you have a presence on those sites.
Nearly every year, various people proclaim that blogs are obsolete. They declared an end to blog posts when Twitter started, saying that people wanted quick, short content. And they declared the same with the rise of Vine, TikTok, and other video-sharing sites.
The fact remains, however, that blog posts are an effective way to drive traffic to your site. With a post, you can capture the niche topics and ideas that your clients are searching for, and direct them to your website.
The choice is yours.
Loved and loathed messaging platform Slack is next. A great alternative to email that allows teams to keep conversations organized by topic, task, or anything you can think of.
Other useful features like pinning files, and the ability to leave and join conversations where appropriate, gives teams the ability to reduce needless communication.
Slack keeps everyone who needs to be in the loop updated and is a clear record of progress and deadlines.
Although it can be a bit unmanageable if your chats aren’t structured clearly or if individual communication preferences aren’t clarified.
Slack is free for small businesses, but its paid option is pretty affordable.
In conclusion, for 2021, your digital marketing strategy is more important than ever. Using the right tools can put you ahead of the curve and help bring in new clients. By taking steps now to develop your firm’s legal marketing plan, you can get a leg up on the competition — especially if the competition isn’t taking the issue seriously, which is more common than you think.
REFERENCES
https://www.app4legal.com/actionable-tips-on-how-to-manage-your-law-firm-in-2021/
https://www.smallbusinessbonfire.com/social-media-management-tools/
https://www.lawyermarketing.com/blog/top-5-legal-marketing-tools-for-2021/
https://nexl.io/category/legal-innovation/
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