Today, they have choices. They have access to information that they can use to determine if they want to do business with a particular lawyer or firm.
To them, an ideal lawyer will not just have a string of impressive credentials or gold lettering on his door. He or she will be caring, concerned, and devoted to their work.
Most clients always take their time to think carefully before laying their trust in a lawyer, after all in some cases their life, future, money or property will be in his/her hands. They want to be sure they can trust and depend on you before they commit to doing business with you.
Whatever you can do to assure them and win their trust will determine if you will be able to get them to engage your services.
Clients, especially corporate clients, do extensive research to short list possible lawyers to ensure that there are no conflicts of interest. They make sure they understand everything the retainer agreement states, and also check the references and details regarding the practice.
To clients, a lawyer who fits the bill is perfect if:
The bottom line is that a lawyer must be worthy of the trust of the client. Clients will definitely not go by appearances or other fancy non essentials. After all it is competence in law and in court that is of essence to them.
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